Red Bee feeds you bull ?

Today the BBC unveiled their "title sequence and marketing campaign for the London 2012 Olympic Games".

It's an animation, thus licence is granted to portray the UK as a giant stadium with various athletes undertaking various sports in idyllic scenery. The music is to be provided by a band called Elbow,  the project produced by a company called Red Bee Media. (BBC) 

Back in the early days of this blog when I concentrated on the televised news and it's effects on the collective psyche, Red Bee crossed the radar. It was October 2007, and the news was full of the inquest into the death of Princess Diana. On Friday 5th, the BBC chose media harrasment of Prince William as the headline-act on their 10pm show; poor Wills had beeen out with Kate earlier in the week and had been "aggressively pursued"  by a pack of motorbike riding paparazzi, all looking for the picture that would make them a fortune.


The next item up on the same show concerned a documentary which was previously shown on the BBC regarding the Queen. In it, she was seen to be allegedly raging about something or other, however apparently the sequence of events had never actually happened and the producers, Red Bee Media, had allegedly undertaken some sort of cinematic cut 'n paste exercise to create an illusion. The actual news story was that the then BBC controller of programming (get it), Peter Fincham, had resigned over the affair. My post BBC News Review Friday 5th October, also carries further same-day stories which, even back then, sowed seeds towards what we see happening now in terms of a monarchial rebuilding - out with the old in with the new - exercise, although I apologise that it is not terribly well written (spots and leopards).

It surely speaks volumes, indeed libraries, that the BBC have used the same, allegedly disreputable, company for this production: would you re-hire a plumber who had flooded your home ?

cheers